Nulo, a leading growth brand in the premium pet food category, announced that industry veteran and pet nutrition expert Dr. Greg Aldrich has joined the company as its Chief Operating Officer where he will provide daily leadership to business operations, supply chain management, R&D, product development, food safety and quality control.
“Greg is an exceptional leader and visionary in the pet industry and brings decades of relevant experience working with brands, retailers and academia – including 14 years consulting with Nulo as we built and scaled the business,” said Michael Landa, Nulo’s founder & CEO. “As COO, Greg will work closely with me to drive operational performance, accelerate the execution of our strategic roadmap and help secure our position as the industry’s leading innovator of premium dog and cat foods.”
Aldrich has been involved in the pet food industry since 1995. He has supported projects at over 200 client companies and helped develop thousands of pet food products since 2003 through his consulting company. Aldrich has been involved in planning and hosting Petfood Forum and has written more than 200 ingredient monographs for Petfood Industry magazine. In conjunction with these activities, he has served as professor at Kansas State University creating the first-of-its-kind pet food program, providing classroom instruction, teaching short courses, mentoring students and researching the impact of pet food processing on the nutritional efficacy of ingredient inputs. He and his students have presented and published this work in hundreds of academic and trade forums since 2011.
“I’ve had the good fortune to be in a front-row seat as Nulo started and grew into a prominent brand in the pet food industry,” stated Aldrich. “Michael has a sixth sense about the market and a mastery for product positioning. I look forward to continuing my relationship as a full-fledged team member and to helping Nulo implement new ideas and incredible products for our deserving pets.”
Greg and his wife, Susan, currently reside in Manhattan, Kansas, along with their silver Labrador retriever, Lucre.
It’s that time of the year again. And as we’re busy prepping for the holiday season, we can’t forget about gifts for our most beloved family members — our pets. Whether you’re a make-it-from-scratch type of gift giver, or if a frantic add to your Amazon cart is more your style, we have you covered. Check out some of our favorite stocking stuffers for the furry friends in your life.
Nulo Cat Treats: Perfect Purees
Pure and simple, these treats are high in moisture and rich in flavor to support hydration in a delicious way. Your cat will never stop loving you with this tasty treat in hand. Try one in every flavor!
Nulo Dog Treats: Jerky Strips
More happy days with treats that support your dog’s digestive and immune systems. Surprise your furry friend with multiple flavors of this healthy on-the-go treat.
Nulo Bone Broth for Cats and Dogs
Our bone broths are simmered for up to 48 hours to extract nourishing protein. Simply pour over your dog or cat’s next kibble or freeze-dried meal and watch them enjoy the satisfying difference bone broth can make!
Portable Dog Water Bottle
Take it on the go! Walks, hikes, patio happy hours: your pooch will stay hydrated and happy by your side.
Cat Toys with Catnip
How cute are these plush toys for our favorite little cat foodies?
Rose Dog Chew
A durable chew toy for your favorite reality show-watching companion. Your dog deserves the final rose.
Homemade dog treats
Looking to whip up something in your own kitchen made with love? In under an hour you’ll have a sweet-smelling kitchen and one very happy pup with this recipe from The Cookie Rookie.
At Nulo, we believe keeping pets healthy is a way of life. Our formulas contain all of the things your pets need and nothing they don’t. Real food is our secret ingredient. If not you’re already a Nulo super fan, consider making the switch for your pet. We bring out the best in them, and they bring out the best in us. See more about our story: https://nulo.com/our-story
Nulo is pleased to announce the promotion of Jennifer Gibbs to Chief Sales Officer, a new position for the company. Previously Nulo’s Senior Vice President of Sales, Gibbs now oversees sales in all distribution channels, globally. As a C-Suite member of Nulo’s executive team, Gibbs reports directly to Founder & CEO Michael Landa.
“We are excited to elevate Jen to this new role. Her energy, resilience and integrity help drive our strong performance-oriented culture, and we believe that her leadership and track record of execution and achieving results makes her the right choice to lead our global sales efforts,” Landa said. “Nulo is accelerating at a record-breaking pace, and Jen has been instrumental in this success through thoughtful expansion of the sales organization and improving sales metrics to best-in-class levels.”
“I am very excited to take on this new role. I believe the opportunity to build on our momentum for growth and value creation is tremendous, given Nulo’s celebrated team culture, its leading portfolio of innovative products backed by nutritional science, and its ever-expanding global footprint,” Gibbs said. “I am confident that we can further accelerate what is already a record year for Nulo. I look forward to working with our leadership team to drive further success for the organization.”
A seven-year veteran of Nulo, Gibbs recognizes the importance of giving back to the community personally, and also as a pet food brand. While at Nulo, she has been a part of donating over 200,000 pounds of premium food to shelters across the U.S. and the Caribbean, including several rescue groups during natural disasters like Hurricane Harvey, Hurricane Irma and the recent wildfires in California.
Outside of Nulo, Gibbs supports several non-profits, including The SEAL Legacy Foundation, Family Legacy and Lake Travis Young Men’s Service League. She is an inspiration to those around her (including her husband, two boys and pup Cooper) and remains a critical asset to the Nulo team with a growing list of pet industry accomplishments.
As a cat owner, you know that it’s important for your cat to have access to fresh, clean water. But do you know how much your cat should be drinking? Dehydration is a common problem in cats and can pose significant risks to your pet’s health.
In this article, we’ll discuss your cat’s water needs and how to monitor their hydration status. We’ll also share a few tips on how to increase your cat’s water intake and help keep them hydrated.
How Much Water Do Cats Need?
On average, cats need approximately 4 ounces of water per 5 pounds of body weight. However, the exact amount of water your cat needs depends on several factors and can vary.
One of the largest factors affecting your cat’s water needs is their diet. Wet food diets can contain up to 80% water and help improve your pet’s hydration. As a result, cats who eat wet food typically need to drink less water throughout the day.
Other important factors that can change your cat’s water requirements include your cat’s activity level and environment. Cats who are more active will need to drink more water to stay hydrated. Additionally, warmer weather conditions and certain health problems can increase your cat’s water needs and their risk of dehydration.
Monitoring Your Cat’s Hydration
Water is essential for maintaining your cat’s bodily functions and long-term health. Because of this, it’s important to monitor your pet’s water intake closely and note any changes to your cat’s drinking habits.
Here are some of the best ways to monitor your cat’s hydration status and make sure they are drinking enough water:
Know the Signs of Dehydration
Knowing the signs of dehydration is a critical part of keeping your pet safe. Some of the most common symptoms of dehydration in cats include decreased appetite, decreased energy, sunken eyes, and panting.
If you notice any of these signs in your cat, it’s essential to act quickly. Make sure your cat has access to fresh water and call your veterinarian if your cat’s symptoms do not improve.
Pay Attention to the Litter Box
While no one enjoys cleaning out their cat’s litter box, this simple act can tell you a lot about your cat’s health and hydration status. If your cat is dehydrated, they may not be urinating as frequently, and you may notice their litter box has fewer wet spots or clumps. Additionally, dehydration can cause constipation, and your cat’s stools may appear small and hard.
Check Your Cat’s Gums
Another easy way to monitor your cat’s hydration status is to check your cat’s gums. If your cat is well hydrated, their gums should be moist and pink. Dry or pale gums can be a sign your cat isn’t getting enough water.
Perform a Simple Skin Test
Getting a good look at your cat’s gums can be tricky. Luckily, there is another easy way to get quick information about your cat’s hydration status. With your cat sitting on your lap, gently lift the skin between their shoulder blades and then let go. The skin should go back into place quickly. However, in dehydrated cats, the skin may take longer to return to normal.
Keeping Your Cat Hydrated – Preventing Dehydration
Keeping your cat hydrated is a key part of maintaining your cat’s health and reducing their risk of dehydration. However, getting your cat to drink more water can be tricky. Cats can be very particular about their water bowls and sensitive to environmental changes.
If your cat seems disinterested in their water bowl, start by making sure the water is fresh and clean. Food particles or other debris in the water can be off-putting and cause your cat to stop drinking. You can also set up additional water bowls in areas your cat frequents. This can be particularly helpful for older cats who have a hard time getting around and don’t want to walk far to get a drink.
Another easy way to improve your cat’s hydration is to make some simple changes to your cat’s diet. For cats on a dry food diet, consider incorporating wet food or broth into your cat’s regular meals. Not only can these additions add some delicious flavor, but it’s also an easy way to increase your cat’s water intake.
Understanding your cat’s drinking habits and water needs can be challenging. Luckily, there are some simple ways you can monitor your pet’s hydration status and prevent dehydration.
For additional information about your cat’s water needs, consider scheduling an appointment with your veterinarian. Your vet can perform a thorough assessment of your pet’s health and make recommendations based on your cat’s unique needs.
While every cat’s water needs are a bit different, we hope this information will help keep your cat healthy, happy, and hydrated.
Not sure where to start with feeding wet food?
Learn more about Nulo’s line of wet food for cats.
Are your cats picky about their water?
Try Nulo Hydrate Water Enhancer!
Summer is officially here and if you’re feeling the heat, your dog probably is, too. One way to help your pet cope with rising temperatures is to make them an icy treat. These pupsicle recipes couldn’t be easier – in fact, you probably have most of the ingredients at home!(more…)
Does your dog run or hide at the sound of fireworks? Many dogs fear sudden loud noises such as fireworks or thunderstorms. While some fears may be mild, other dogs can experience extreme anxiety during a noise event. This can significantly impact your dog’s well-being and can even lead to physical harm if not adequately addressed. Luckily, there is help!
This article will discuss how to help your dog with their firework fears and provide some tips to keep them safe.(more…)
From playful pups to distracted cats, trying to take a picture of your pet can be a frustrating experience. As a pet parent, you’ve probably tried and failed to capture an image that is worthy of social media, but you don’t have to be a professional to get a great shot. We asked Nate Wyeth, one of Nulo’s resident photographers, for tips and tricks on how he snaps such beautiful photos of his golden retriever, Ranger.(more…)
Taking your dog for a hike can be a great way to enjoy some fresh air and spend quality time with your pup. As with any activity, accidents can happen, and it’s essential to take certain precautions to help keep your pet safe during a hike. In this article, we’ll discuss what to bring and how to keep your dog safe while hiking.(more…)
Although the concept has been around since the 1980s, sustainability has become more than just a trending buzzword in the last five years. Everything from manufacturing processes, packaging materials, product ingredients, and how companies operate has been called under scrutiny, largely led by consumers. Companies of all kinds – including those in the pet industry – are reevaluating their current practices and evolving to new standards.(more…)
Does your cat struggle with hairballs? As the weather warms, you may notice that your cat is shedding more than usual. When this happens, your cat may also experience more issues with hairballs. Cat hairball management requires a basic understanding of what causes hairballs and how you can help prevent them in your cat.
Here are a few tips to help get your cat’s hairballs under control.(more…)